After almost 5 decades presenting performances in the original building designed by Edward Durell Stone, the Kennedy Center launched a future-facing rebrand with a modern campus expansion designed by Steven Holl that brought green landscapes and curving walls to the original fortress-like building in September 2019. Over the years, the Center has expanded far beyond just presenting the world's best artists on its stages—it is a national leader in arts education, community engagement, and social impact. The visual rebrand, executed in partnership with IA Collaborative and Bruce Mau Design, reflected this dynamic new direction with energetic performing arts images bursting from the iconic logo mark, designed to echo the traditional and modern aspects of the Center's programming and architecture.
